‘Teddies’ is the informal and ubiquitous name for the school and the reason for the Cup and Dagger and Teddy bear logo and graphic. A previous teddy bear graphic was loosley based on a Ralph Lauren design and looked flat and lifeless. A new brand appearance was needed using the recent rebrand colours by Franks+Franks.
The design uses the cup and dagger and the teddy was given a more fun, dynamic and contemporary makeover. The initial designs were for the rowing club and expanded out to other sports for use throughout the school.
