Branding

Illustrative Logos

This sketch was developed for a branding project for a rapidly expanding landscape gardening firm requiring a bespoke and exclusive feel to the business. The agapanthus was chosen as a vibrant flower both in summer, and winter as a strong architectural element to the garden as the seed heads are formed.

The flower cluster directs the eye to the right allowing a natural position for typography. The loose brush style lends energy and movement.