Branding

Life Wader

The Objective of Life Wader is to improve the condition of the river, intertidal and marine habitats of the Northumberland Coast and surrounding river catchments for the species that depend on them.

The brief was to encompass some of the key themes within their objectives such as the idea of source to sea and related species within the catchment.

The hills were used as a backdrop with a loosely styled river leading to the sea with a Tern encircling fish below, this was stetched initially and then paired back to work as a single colour logo.